Sony Fair Philippines at BGC, December 9-18

 Sony Fair Philippines at the Bonifacio Global City which runs from December 9 to 18, 2016  brings together some of Sony’s flagship products in the spaces of mobile, digital imaging, home entertainment, personal audio and gaming for you to enjoy.

Sony Fair Philippines

As you enter the Sony fair, you will see Bravia’s stunning showcase featuring the latest X93000D 4K HD TV.  The screen will take your breath away as you take in the colors, textures and details never possible before.

Sony Fair Philippines

Also bound to steal the limelight is Sony’s Z9D, a 4k HDR television that offers clear picture quality in a super-thin design. Partnered with the HT-ST9 Soundbar with Wi-Fi/Bluetooth, Sony redefines the meaning of audio and entertainment through its slim and elegant profile that blends well in your living spaces. Families and friends can enjoy the best of Sony Bravia at Sony’s Bravia Movie Nights on the evenings of December 10, 11, 17, and 18.

Sony Fair Philippines

Right next to the Sony Bravia is the Sony Playstation display which will exibit some games like Final fantasy XV, Just Dance, and NBA2K17.  Gamers will have a fantastic word of virtual reality as they play some of today’s hottest VR-ready games with the PlayStation VR Headset in tow. Too bad I was unable to take photos  because I had to take a call right in the middle of the tour.

Next is an unforgettable experience with the vibrant sounds while checking out some of Sony’s personal audio products at the Sony Extra Bass and Hi-Res booths.

Among the products displayed include Sony’s personal audio bluetooth devices such as MDR-XB650BT Extra bass headphones, MDR-1000X noise cancelling headfohines and SRS-XB3 portable wireless speaker.

Change the way you listen to music at the Hi-Res Audio workshop featuring Sony Ambassador and Creative Director for Live Events and Concerts Juno Oebanda on December 11. Dance the night away to your favorite tunes at the Extra bass DJ workshop and Silent Party with DJ Rammy Bitong on December 10 and Feel the Passion Dance Clinic featuring Upeepz Dance Crew on December 17.


Don’t miss out on the Xperia booth which features a comprehensive display of Xperia X series, including the Xperia XZ flagship mobile phones.  There will be mobile photography workshops conducted by

Xperia Ambassadors Pierre Guevarra, Linus Banaag, and Marvin Conanan on December 10, 11 and 18. They will teach Xperia fans how to take perfect self-portraits and master urban photography while trying some of this year’s top launches including the Xperia X, XA, XA Ultra and XZ.  Select Xperia fans will get the chance to win some devices through an on-the-spot mobile photography contest on December 17.

Take a look at the top of the line Alpha and Cyber-shot cameras on display at the Sony Digital Imaging .  Join a series of workshop and talks with renowned photographers and cinematographers  Pilar Trigo Bonnin, Paco Guerrero, Nina Sandejas, and Mayad Studioes.  Learn the art of visual storytelling, glamour portraiture and same day-edit videography and music photography. Hobbyists can expand their craft through travel, flat lay, toy and fashion photography workshops featuring Sony Ambassadors Kimi Juan, Jelito de Leon, Sheng Gonzales and Charisma Lico on December 17 and 18.

For more details of the Sony Fair , visit . Here are the following activities from December 10-18, 2016.

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The new Sony Xperia Z5 series

Sony unveils next-generation smartphone camera with Xperia Z5 and Z5 compact and the world’s first 4K Sartphone, Xperia Z5 Premium

sony xperia z5

Sony recently launched a new lineup of devices: the Xperia Z5, Xperia Z5 compact and the world’s first 4K smartphone Xperia Z5 Premium. Take a look at this Xperia Z5 compact. It is compact with a 4.6″ display and perfect for one-hand use especially for people like me with small hands.  The design is also pretty as it comes with fresh, vibrant colors including, yellow, and coral in addition to white and graphite.

sony xperia z5 compact

The Xperia Z5 showcases a svelte, continuous plate form, with a metal frame and frosted glass back.  It is waterproof up to 1.5 meters for 30 minutes. No more worries during a boat ride and even for everyday experience.  With a 5.2″ display, it looks really sleek. Colors range from white, graphite black, gold and green. Another great feature is the evolution of Sony’s SteadyShot with Intelligent Active mode for video. This means being able to continuously capture action smoothly , such as that important moment you finally got the courage to ride a bike or bungee jumping for the first time. Shots will be free from jolts or shudders. The low-light performance without blur is also a feature in the Xperia Z5. Advancement in low-light photography mean one can capture clearer photos at night or in darker surroundings with less noise and blur– perfect for capturing a sunrise or night skyline.

sony xperia z5

The camera is capable of the fastest autofocus in a smartphone.

Both Xperia Z5 and Xperia Z5 Compact are equipped with up to two-day battery stamina and innovative power-saving technology which gives long battery life performance. With the Qualcomm Quick Charge 2.0 enabled on new devices, you can get 5.5 hours usage with just 10 minutes of charging with the QC2.0 Quick charger UCH 10. The stamina mode at 64% battery power gives you 3 days and 2 hours in standby mode at 64% battery power . The higher % of battery power , the longer the standby mode , of course. This is quite useful when there are brownouts during typhoon.

A new integrated fingerprint sensor button on the side means each device is personal, protected and easily unlockable with a simple pick up and press in one natural movement.

sony xperia z5 power management

Both Xperia Z5 and Xperia Z5 Compact are powerful! They are powered by the Qualcomm Snapdragon 810 processor , featuring octa-core CPUs, 64 bit capabilities and ultra-fast 4G LTE speeds.

sony xperia z5 premium

Now, let’s look at Sony’s 4K mobile device. The Xperia Z5 premium is the world’s first 4K ultra HD SMARTPHONE with 5.5″ 4K Triluminos display for mobile . It has a beautiful and sharp display. The Xperia Z5 premium will upscale your favorite content to near 4K quality, enhancing any native of third party videos or photos so you can view YouTube videos or your favorite images in rick, vibrant 4K detail. The Xperia Z5 Premium features a larger 32GB internal memory, with the capability to take a 200GB external microSD card, which offers extra room for 4K videos and images.

So check out the new line up of devices: Xperia Z5 and Z5 compact and the world’s first 4K Sartphone, Xperia Z5 Premium


Suggested retail price of the Xperia Z5 compact is 29,900 pesos while the Xperia Z5 is priced at 35,900 pesos. The Xperia Z5 Premium will be available on December 3.


Sony Xperia™ Z3 series and SmartWear portfolios

There is so much to rave over  Sony’s latest products for the last quarter of 2014 such as the Xperia™ Z3, Xperia™ Z3 Compact, and Xperia Z3 tablet compact and the SmartBand Talk and SmartWatch 3. The Xperia series will be available on October 24 while the Sony’s SmartWear line will be available by November.

Sony XperiaTM Z3 series 

sony experia z3 2
Weighing just 152g with an easy-to-use interface and symmetrical design, the Sony Xperia Z3 feels right on my hand.  Its 7.3mm super-slim rounded aluminium frame and durable tempered glass panels showcase superior craftsmanship – available in your choice of a new range of colours including white, black, copper or silver green.

sony experia z3

The Xperia Z3 has the highest waterproof rating (IP65/68)3 so it is waterproof and dust-tight to take with you wherever you go

sony experia PS remote play

Sony has engineered a revolution in gaming technology with the addition of PS4™ Remote Play on the Xperia Z3 series. You might not need the console anymore. It is the only smartphones with PS4 Remote Play. You can now use your Xperia Z3 or Xperia Z3 Compact as a remote screen to connect to and control your games on PS4. For those times when the TV is being used, simply connect your Xperia smartphone to your PS4 via home Wi-Fi and use the DUALSHOCK®4 Wireless Controller with the GCM10 Game Control Mount to continue playing games anywhere at home on Xperia Z3 and Xperia Z3 Compact.

sony experia z3 water resistant


Xperia™ Z3 is a waterproof and dust tight (in compliance with IP65/68), slim (7.35mm), Android smartphone featuring a 20.7MP camera with 4k video capture and ISO 12,800. Xperia™ Z3 Compact is a waterproof (in compliance with IP65/68), slim (8.65mm), 4.6 inch, Android smartphone featuring a 20.7MP camera with 4k video capture and ISO 12,800.  Strategy Analytics define a Compact Smartphone as a smartphone with a display size of less than 5 inches. Specifications verified by Strategy Analytics’ SpecTRAX Service as of 26th August 2014, for more information on Strategy Analytics results go to:

sony experia z3-1

It has a 20.7MP camera with 1/2.3” “Exmor™ RS for mobile” image sensor, new 25mm “G Lens” and world’s first smartphones with ISO 12800 sensitivity for superior photos, even in low light. SRP is 36,990 pesos.

XperiaTM Z3 Compact

Beautifully rounded liquid reflection frame with tempered glass panels gives the Xperia Z3 Compact an elegant, premium finish. It is the only smartphone  with a beautifully compact design at just 8.6mm slim and weighing 129 grams. Xperia Z3 Compact is perfectly designed for one-handed use. There are many bold styles to choose with the unique colour range including orange and green, in addition to the classic white and black.

Xperia Z3 compact.6

Xperia Z3 Tablet Compact—The world’s slimmest and lightest compact tablet

Xperia Z3 Tablet Compact4

This is the world’s slimmest and lightest waterproof tablet2. The Xperia Z3 Tablet Compact is beautifully slim and compact. At just 6.4mm slim and weighing less than 270 grams, the ultra-portable 8” tablet feels weightless in your hand.. Stainless steel corners, an ultra slim rounded frame and a tempered glass front give an elegant and durable finish – available in either white or black.


SmartBand Talk

This powerful lifelogging wearable has intuitive features. SmartBand Talk features a curved 1.4” e-paper display that is highly visible and clear, giving you always-on updates of your Lifelog activities, notifications and to tell the time at a glance.

sony smart band

A built-in microphone and speaker, combined with a short call function, lets you talk into it and hear your caller. You can also assign your own sounds to life bookmarks and use your voice to carry out specific smartphone operations (SmartBand Talk Voice Control will be available at launch, initially supporting Japanese, UK and US English, French, German, Italian and Spanish). New built-in accelerometer and altimeter sensor technology provide an accurate overview of your daily physical activity. The waterproof9 (IP68 rated) design is available in black at launch, with further colours available later in the year. The Sony SmartBand Talk will be available by November with an SRP of Php 8,990.

smart z3
SmartWatch 3


SmartWatch 3 is Sony’s latest generation “smartwatch”, in close collaboration with Google. It organizes your information, suggests what you need, and shows it to you before you even ask. SmartWatch 3 also offers impressive standalone functionality with the built-in Accelerometer, Compass, Gyro and GPS sensor technology providing more accurate, more powerful lifelogging. SmartWatch 3 sports a 1.6” 320×320 transflective display, set within a stainless steel core unit that is both premium and waterproof9 (IP68 rated) available in Classic black and white colours, with extra colour straps available in red & blue, and pink & white. The Sony SmartWatch 3 will be available by November with an SRP of Php 11,990.

Sony Philippines launches Loud & Clear campaign

Entitled as Loud and Clear, the social media campaign calls for netizens to capture and upload photos or videos on any social media platform (Facebook, Twitter, or Instagram) that show how they or other people make family, friends, or even strangers happy with a small or big gesture.

sony loud and clear campaign

Running from October 24, 2014 to January 25, 2015, the campaign requires netizens to use the hashtag #PassTheCheer and tag @SonyPHInc for Instagram and Twitter, and @SonyPhilippines for Facebook to qualify in the promo. Every month from October to January, two winners will be randomly selected to bag exciting surprises and gadgets from Sony.

pass the cheer

During the promo period, for digital imaging, participating products such as DSC-RX100 III and ILCE series (Alpha cameras) will be available on discounts and 0% interest instalment. For chosen Bravia models, consumers can enjoy freebies (Blu-ray movie discs, karaoke DVDS, and microphones among others). Selected personal audio products (SRS-X9, and NWZ-ZX1) will come with free one-terabyte hard drives upon purchase.

Sony Mobile received four 2012 red dot awards in the Product Design category

Sony Mobile Communications (“Sony Mobile”) today announced it has received four 2012 red dot awards in the Product Design category, as well as one honourable mention. The jury of international experts evaluated entries against key criteria including the degree of innovation, ergonomics, durability and ecological soundness. The awards presentation ceremony took place in Essen, Germany on July 2.

The award winners

Xperia active, Xperia ion, Smart Wireless Headset pro and SmartDock for Xperia ion received red dot awards in the Product Design category, while Xperia ray picked up an honourable mention. The breadth of awards demonstrates Sony Mobile’s commitment to stylish, high-end design across its product portfolio.

Xperia active offers a beautiful scratch resistant screen that can be used even with wet fingers and in bright sunshine. A sturdy aluminum frame surrounds and protects the display. In the jury’s words “all details point to its ruggedness and super-friendliness while also conveying high quality.”

Xperia ion boasts a large display covering the front of the device, a simple, yet effective design that creates the illusion of the phone floating in the hand. The jury praised its “contrast between the black display and aluminum backside creating a high-quality appearance enhanced by precision workmanship.”

The SmartDock for Xperia ion features an angled profile which enables ergonomic viewing. Its subtle, yet high quality design, allows its many functions, including connectivity with mouse, keyboard, HD TV and other devices, to shine. It won the jury over with its “seamless blend with the docked smartphone.”

The discreet, unobtrusive design of the Smart Wireless Headset pro stereo headset is minimalistic in nature and attractive for a wide range of consumers in different working environments.

The slim, dynamic shape of Xperia ray fits perfectly into the palm of your hand. The aluminum sides of the Android smartphone create a positive tactile experience, while also conveying durability and premium quality.

The red dot design award is one of the world’s largest and most distinguished design competitions, receiving more than 14,000 entries from 70 countries annually.