The changing work environment demands staying current. LinkedIn, now boasting a billion members, is pivotal in offering professional opportunities. Celebrating this achievement, LinkedIn has identified key workforce trends influenced by generative AI that will impact the future of work:
#1 Generative AI is at the Forefront of the Workforce Transformation
LinkedIn’s recent research, which looked into professionals’ sentiments and attitudes towards AI, revealed that over three-quarters of professionals in the Philippines (76%) believe there will be a “significant” change in their jobs next year due to AI, with most over 8 in 10 (84%) say they will not shy away from conversations about the impact of AI on their jobs and expressing confidence in initiating such discussions with their bosses.
- Conversations about AI on LinkedIn increased by 70% globally between December 2022 and September 2023.
- In Southeast Asia, job listings mentioning AI or Generative AI have more than doubled since 2021, with a notable increase in applications.
- A LinkedIn survey shows a strong belief among Filipino professionals in the significant impact of AI on their jobs, with a majority ready to discuss this with their superiors.
- Over half of the workforce in the Philippines already uses generative AI.
Industry leaders like Ralph Regalado of Senti AI and Amanda Cua of BackScoop emphasize AI’s role in improving productivity and problem-solving. They encourage engaging with AI tools to enhance efficiency in various tasks.
#2 Upskilling is Critical, and Soft Skills Will Be Key in this Future World of Work Shaped by AI
LinkedIn’s data shows that the skills required to perform successfully in any job have changed by an average of 25% globally since 2015. This pace is more pronounced in the Philippines, with the rate of change at 31%. The advancement of AI technology is set to accelerate these shifts further, with skill changes reaching at least 65% globally by 2030.
- LinkedIn data indicates a global 25% change in job skills since 2015, more pronounced in the Philippines.
- The emergence of AI is expected to shift these skills by 65% globally by 2030.
- Soft skills like problem-solving, creativity, and communication are gaining importance with the rise of AI in the workplace.
Landers, for instance, is proactively training its workforce to adapt to these changes, focusing on soft skills and technological competencies.
#3 AI Can Facilitate a More Diverse and Inclusive Workforce in the Future
Over the past ten years (2014 to 2023), the share of new companies with headquarters located in APAC has grown by 22%. This significant growth in company presence within the APAC region indicates a broader trend of organizations expanding their global footprint – and AI has the potential to break down barriers in communication between cultures, geographies, and industries.
- The APAC region has seen a 22% increase in new company headquarters over the past decade.
- Filipino professionals believe AI will foster more equitable career opportunities, particularly in remote work and leveling the playing field regardless of educational background.
#4 Building a Great Workplace Culture and Investing in AI is Critical to Attracting and Retaining the Future of Our Workforce – Gen Zs
With an inclination for networking, career growth, and continuous learning, companies embracing AI technology will thrive in retaining young talent. However, Gen Zs are most likely to face job disruption from AI, primarily because many of the tasks automated by AI technologies are typically handled by professionals in the early stages of their careers.
- Companies that integrate AI are more likely to retain young talent.
- Gen Z faces potential job disruptions from AI but can leverage opportunities by learning AI skills.
SM Supermalls is an example of an organization adapting to these trends. It fosters a culture that values Gen Z’s presence, offering digital tools for learning and engagement, like the SM LIFE app and SM Digi-U, an online learning platform in collaboration with LinkedIn Learning.