Loving the Power and Looks of the Acer Premium line #PowerLook

I agree that this has got to be Acer’s most “powerful” campaign to date. The #PowerLook billboard along EDSA caught my attention a few days ago . Normally, I ignore these giant billboards. What impressed me was the tapping of two acclaimed actresses and fashion icons Cherie Gil and Celia Rodriguez who are in their prime. Most brands normally choose youthful brand endorsers so I was pleased Acer acknowledged our prime time women. Soon, I saw the video on youtube and it was so clever.

Featured in Acer Premium’s Youtube video are the two primera contravidas showing their discriminating taste in everything: from dining to shopping to technology, using their “powerlook” to get what they want. These accomplished women are truly the embodiment of Power and Looks making them the perfect ambassadors for Acer Premium.There is simply no room for mediocre designs and inferior performance for these ladies. Some comments say that these women are bullying. I don’t think so.

It is interesting to know that the idea of the #PowerLook campaign was an idea hatched by Acer. The idea behind the campaign is that Acer Premium gives you the best of both worlds by marrying high performance and elegant aesthetics with these beautifully crafted and intelligently designed creations that are sure to amaze anyone. I like the analogy of these prime time women with the product. The #PowerLook highlights the edge and pioneering technology of the Acer Premium line that targets at capturing high-end markets with its mid and high range Acer products of first class engineering and sophisticated design. The campaign is aimed at surpassing impressions regarding Acer products’ quality for price standpoint.

At the Acer Premium launch last night, I got introduced to the ultra sleek and high-performing options ranging from mobile (Liquid X1, Liquid Jade, Iconio Tab 10 FHD, and Iconia Tab 8 FHD), desktop (Aspire Z3615 AIO and Revo desktop), projectors (H651OBD, P7605, and U5313W), monitors (XB280HK), laptops (Aspire S7, Aspire V Nitro, and Aspire V 13), and 2-in-1s (Aspire R13, Switch 12, Switch 11, and Switch 10). I have not reviewed these products yet but allow me to share the Acer Premium line.

Aspire S7 . The premium Ultrabook™. Adding to its super-tough Gorilla® Glass lid, its strong unibody design, its vivid WQHD1 touchscreen, and its “lock-for-touch” hinge, the S7 now sports some important improvements. This thin, light, strong, and definitely very “premium” notebook is now even more powerful than before. SRP is 79,990 pesos.

Acer Premium introduces the Aspire R 13, a brilliant laptop convertible masterfully engineered with the Acer Ezel Aero HingeTM which allows flawless transition between six user modes. Encased in Corning® Gorilla® Glass 3, the Aspire R 13 is a tough, beautiful, and strikingly slender PC with an equally impressive processing prowess and Full HD entertainment suite. — Aspire R 13, a brilliant laptop convertible masterfully engineered with the Acer Ezel Aero HingeTM which allows flawless transition between six user modes. Encased in Corning® Gorilla® Glass 3, the Aspire R 13 is a tough, beautiful, and strikingly slender PC with an equally impressive processing prowess and Full HD entertainment suite. SRP is 59,990 pesos.

Acer Premium’s Aspire Switch12 and 11. An intelligent 2-in-1 convertible, the Aspire Switch 12 comes with a distinctive keyboard design allowing for fluid switching between its five modes. It runs on the Intel® CoreTM M processor with 128GB SSD storage and boasts of a Full HD IPS display. Armed with the latest Intel® CoreTM processors enabling fast performance for multitasking, the Aspire Switch 112-in-1 easily flips, folds, docks, and detaches at the pace of one’s life. It comes with a special brushed aluminum design for a stylish finish. — Acer Premium’s Aspire Switch12 . An intelligent 2-in-1 convertible, the Aspire Switch 12 comes with a distinctive keyboard design allowing for fluid switching between its five modes. It runs on the Intel® CoreTM M processor with 128GB SSD storage and boasts of a Full HD IPS display. Armed with the latest Intel® CoreTM processors enabling fast performance for multitasking, the Aspire Switch 112-in-1 easily flips, folds, docks, and detaches at the pace of one’s life. It comes with a special brushed aluminum design for a stylish finish. SRP is 37,990 pesos

Acer Aspire Switch 11 easily flips, folds, docks, and detaches at the pace of one’s life. SRP of Aspire Switch 11 is 33,990 pesos. The SRP of Aspire Switch 10 is 22,900 pesos.

the Acer Revo One is a modern and minimalist PC that can pack up to 5 TB worth of videos, music, media and data all swiftly accessed with its fast Intel® CoreTM processor. Sporting a sleek and compact-rounded design, the Aspire Revo One easily fits into any space in any home. — The Acer Revo One is a modern and minimalist PC that can pack up to 5 TB worth of videos, music, media and data all swiftly accessed with its fast Intel® CoreTM processor. Sporting a sleek and compact-rounded design, the Aspire Revo One easily fits into any space in any home. H6510BD Projector SRP is 49,500 pesos. Aspire Revo One is 23,990 pesos.

A full-throttle gaming notebook with sleek lines, sharp angles, slim profile, and dramatic blend of premium materials, the Aspire V Nitro guarantees to be a real knockout. Equipped with a super-fast Intel®CoreTM i7 chip, 2 TB + 60GB SSD storage, and the cutting-edge NVIDIA® GeForce GTX860M, the Aspire V Nitro is sure to take your gaming experience to a whole new level. SRP of V Nitro 15 is 69,990 pesos. SRP of V Nitro 17 is 79,990 pesos

Other Acer Premium lines are the Acer Aspire Z3615 All-in-One desktop, the H6510BD, P7605 and U5313W projectors, the XB280HK monitor,and Acer’s impressive ventures in the smartphone category, the Liquid X1 and Liquid Jade and the Iconia Tab 10 and Iconia Tab 8 tablets.

The Aspire R 13 boasts intelligent construction and smart features that enhance work and play. Thanks to the futuristic Ezel Aero Hinge™, you can transition effortlessly between six different user modes. Masterfully crafted with premium features such as Corning® Gorilla® Glass 3, a WQHD screen and the Acer Active Pen¹, the Aspire R 13 is a laptop that might just change your life.

P7605 Projector has 5,000 lumens of WUXGA resolution. SRP is 115,000 pesos

U5313W Projector . Project 87-inch wide images from a distance of just 32 cm with this magnificent Ultra Short DUP 3D ready Projector. SRP is 74,900 pesos.

The Aspire Z3 all-in-one PC delivers cinematic entertainment to your entire family on its 23″ Full HD touchscreen¹ featuring IPS²technology plus front-facing hi-fi speakers with Dolby® Digital Plus™. Acer CineBoost Color Engine optimizes colors for images that are even more vibrant. Aspire Link¹ unleashes a powerful sharing experience that lets you take control and share media between devices.

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