Pre-order the Samsung Galaxy S8 and S8+ starting April 17 to April 29

Pre-order the Galaxy S8 or S8+ starting April 17 to April 29, and choose from the available colors – Midnight Black, Maple Gold, and the new Orchid Gray. Head on to the nearest Samsung experience store or log on to to pre-order.


The question you will ask is why should I reserve the Galaxy S8 or S8+? Here are the reasons:


  1. Infinity Display. The Galaxy S8 and S8+ boasts of a stunning infinity display at 5.8” and 6.2” respectively. The infinity display has an incredible end-to-end screen that spills over the sides of the phone for a smooth, continuous interface with no bumps or angles.  The latest addition to the Samsung flagship line not only boasts of aesthetic but also of enhanced functionality. Its borderless and minimal bezel design opens up a completely new user experience.
  2. Excellent Camera. The Samsung Galaxy S8 and S8+ boast of a 12MP Dual Pixel camera with F1.7 aperture that allows for stunning photos even in low-light situations while its multi-frame technology captures crisp and clear photos no matter the subject.
  3. IP68 Water and Dust Resistant. The Galaxy S8 and S8+ have been rated IP68 water and dust resistant, enabling users to worry less given that their smartphone is always protected.
  4. Best Security. To protect private and personal data, the Galaxy S8 and S8+ comes with an Iris Scanner, Face Recognition, and Fingerprint Scanner that keep files and other data safe. To further secure the most sensitive information, files can even be stored in a Secure Folder.
  5. Seamless Multitasking. To support the multitasking capabilities of the phone, the Samsung Galaxy S8 and S8+ will run on a 10nm mobile processor that will allow for optimized energy consumption. The beloved fast charging feature and wireless charging options have been retained.
  6. Intelligent Personal Assistant. Bixby, Samsung’s latest intelligent personal assistant, increases productivity as it innovates the way users interact with their phones. Bixby’s complete and concise processing allows a series of tasks to be completed with a single command or image
  7. Expanded Ecosystem. The mobile experience can be further expanded with a wide array for accessories including the new Samsung DeX for a mobile desktop experience never seen before, the Gear 360 to capture the world around, and the improved Gear VR with controller to fully immerse yourself in the virtual world.

The price of  the Galaxy S8 is  PHP39,990 while the the Galaxy S8+ is PHP45,990 . Those who pre-order will get a free wireless bottle design speaker worth PHP5,099. What’s more is that through registration on mySamsung app, Galaxy S8 and S8+ users will gain access to exclusive privileges like airport lounge access, free coffee from a partner concessionaire, and many more.

Pre-order the Galaxy S8 or S8+ starting April 17 to April 29, and choose from the available colors – Midnight Black, Maple Gold, and the new Orchid Gray.  Head on to the nearest Samsung experience store or log on to to pre-order. Unbox your phone with the Galaxy S8 and S8+ today. For more details visit,

With the Samsung Galaxy S8, a subset of preinstalled applications will be Bixby-enabled

Samsung just shared to me a press release on bixby which will be a new intelligent interface on their devices. It is a conceptually new philosophy to the problem:  instead of humans learning how the machine interacts with the world (a reflection of the abilities of designers), it is the machine that needs to learn and adapt to us.  The interface must be natural and intuitive enough to flatten the learning curve regardless of the number of functions being added. With this new approach, Samsung has employed artificial intelligence, reinforcing deep learning concepts to the core of our user interface designs. Bixby is the ongoing result of this effort.

Let me share what this is all about:

Bixby will be a new intelligent interface on our devices. Fundamentally different from other voice agents or assistants in the market, Bixby offers a deeper experience thanks to proficiency in these three properties:

  1. Completeness

When an application becomes Bixby-enabled, Bixby will be able to support almost every  task that the application is capable of performing using the conventional interface (ie. touch commands).  Most existing agents currently support only a few selected tasks for an application and therefore confuse users about what works or what doesn’t work by voice command. The completeness property of Bixby will simplify user education on the capability of the agent, making the behaviors of the agent much more predictable.

  1. Context Awareness

When using a Bixby-enabled application, users will be able to call upon Bixby at any time and it will understand the current context and state of the application and will allow users to carry out the current work-in-progress continuously.  Bixby will allow users to weave various modes of interactions including touch or voice at any context of the application, whichever they feel is most comfortable and intuitive.  Most existing agents completely dictate the interaction modality and, when switching among the modes, may either start the entire task over again, losing all the work in progress, or simply not understand the user’s intention.

  1. Cognitive Tolerance

When the number of supported voice commands gets larger, most users are cognitively challenged to remember the exact form of the voice commands. Most agents require users to state the exact commands in a set of fixed forms. Bixby will be smart enough to understand commands with incomplete information and execute the commanded task to the best of its knowledge, and then will prompt users to provide more information and take the execution of the task in piecemeal. This makes the interface much more natural and easier to use.

We know that adopting new ways to interact with your devices will require a change in user behavior. The inconvenience of learning a new interface can cause friction and force users to revert back to old habits (e.g. the touch interface). At the same time we believe the key to success for a new voice interface is to design a scheme that reduces friction and makes the experience significantly more rewarding than the existing interface. So at its core, Bixby will help remove friction. It will simplify user education with new voice interfaces and will make using your phone even more seamless and intuitive.

Another example of removing friction will be the dedicated Bixby button that will be located on the side of our next device. Confusion around activating a voice interface is a barrier we have removed to make it feel easier and more comfortable to give commands. For example, instead of taking multiple steps to make a call – turning on and unlocking the phone, looking for the phone application, clicking on the contact bar to search for the person that you’re trying to call and pressing the phone icon to start dialing – you will be able to do all these steps with one push of the Bixby button and a simple command.

There has been a lot of excitement and speculation about what we will deliver with the launch of the Galaxy S8 later this month, especially due to the advancements in artificial intelligence. We do have a bold vision of revolutionizing the human-to-machine interface, but that vision won’t be realized overnight. Ambition takes time.

Bixby will be our first step on a journey to completely open up new ways of interacting with your phone. At the launch of the Galaxy S8, a subset of preinstalled applications will be Bixby-enabled. This set will continue to expand over time. Our plan is to eventually release a tool (in SDK) to enable third-party developers to make their applications and services Bixby-enabled easily.

Starting with our smartphones, Bixby will be gradually applied to all our appliances.  In the future you would be able to control your air conditioner or TV through Bixby. Since Bixby will be implemented in the cloud, as long as a device has an internet connection and simple circuitry to receive voice inputs, it will be able to connect with Bixby. As the Bixby ecosystem grows, we believe Bixby will evolve from a smartphone interface to an interface for your life.


Bixby is at the heart of our software and services evolution as a company.  We are fundamentally and conceptually changing our attitude toward software and services and working hard on innovation throughout all aspects of our mobile ecosystem. Our investment in engineering resources speaks for itself – we have thousands of software developers supporting this effort. This is something that I’m very excited about. Innovating in software and services enables opportunities for creativity and the ability to build new experiences from the ground up.  With the continued investment from Samsung on artificial intelligence, the possibility of what Bixby can become is endless.



Sony Fair Philippines at BGC, December 9-18

 Sony Fair Philippines at the Bonifacio Global City which runs from December 9 to 18, 2016  brings together some of Sony’s flagship products in the spaces of mobile, digital imaging, home entertainment, personal audio and gaming for you to enjoy.

Sony Fair Philippines

As you enter the Sony fair, you will see Bravia’s stunning showcase featuring the latest X93000D 4K HD TV.  The screen will take your breath away as you take in the colors, textures and details never possible before.

Sony Fair Philippines

Also bound to steal the limelight is Sony’s Z9D, a 4k HDR television that offers clear picture quality in a super-thin design. Partnered with the HT-ST9 Soundbar with Wi-Fi/Bluetooth, Sony redefines the meaning of audio and entertainment through its slim and elegant profile that blends well in your living spaces. Families and friends can enjoy the best of Sony Bravia at Sony’s Bravia Movie Nights on the evenings of December 10, 11, 17, and 18.

Sony Fair Philippines

Right next to the Sony Bravia is the Sony Playstation display which will exibit some games like Final fantasy XV, Just Dance, and NBA2K17.  Gamers will have a fantastic word of virtual reality as they play some of today’s hottest VR-ready games with the PlayStation VR Headset in tow. Too bad I was unable to take photos  because I had to take a call right in the middle of the tour.

Next is an unforgettable experience with the vibrant sounds while checking out some of Sony’s personal audio products at the Sony Extra Bass and Hi-Res booths.

Among the products displayed include Sony’s personal audio bluetooth devices such as MDR-XB650BT Extra bass headphones, MDR-1000X noise cancelling headfohines and SRS-XB3 portable wireless speaker.

Change the way you listen to music at the Hi-Res Audio workshop featuring Sony Ambassador and Creative Director for Live Events and Concerts Juno Oebanda on December 11. Dance the night away to your favorite tunes at the Extra bass DJ workshop and Silent Party with DJ Rammy Bitong on December 10 and Feel the Passion Dance Clinic featuring Upeepz Dance Crew on December 17.


Don’t miss out on the Xperia booth which features a comprehensive display of Xperia X series, including the Xperia XZ flagship mobile phones.  There will be mobile photography workshops conducted by

Xperia Ambassadors Pierre Guevarra, Linus Banaag, and Marvin Conanan on December 10, 11 and 18. They will teach Xperia fans how to take perfect self-portraits and master urban photography while trying some of this year’s top launches including the Xperia X, XA, XA Ultra and XZ.  Select Xperia fans will get the chance to win some devices through an on-the-spot mobile photography contest on December 17.

Take a look at the top of the line Alpha and Cyber-shot cameras on display at the Sony Digital Imaging .  Join a series of workshop and talks with renowned photographers and cinematographers  Pilar Trigo Bonnin, Paco Guerrero, Nina Sandejas, and Mayad Studioes.  Learn the art of visual storytelling, glamour portraiture and same day-edit videography and music photography. Hobbyists can expand their craft through travel, flat lay, toy and fashion photography workshops featuring Sony Ambassadors Kimi Juan, Jelito de Leon, Sheng Gonzales and Charisma Lico on December 17 and 18.

For more details of the Sony Fair , visit . Here are the following activities from December 10-18, 2016.

Click to enlarge

Christmas gift ideas: Samsung Christmas giveaways

Grab the perfect gifts at the Samsung Christmas giveaways starting November 18 till December 31, 2016.


Thinking about gift ideas for your loved ones or even for yourself?  Samsung is taking its holiday offerings to the next level with the Samsung Christmas giveaways that feature their Samsung mobile devices bundled with freebies worth up to PHP 5,700.00.


There are options for the best gift to give for every personality.

The lavish go-getter

If your special someone wants nothing but the best, or you want something special get the Galaxy S7 edge or Galaxy 7 bundle. The S7 is so elegant and is equipped with IP68 feature and dual-lens camera.


With each purchase comes with a Level U Pro headset and a fast wireless charger stand. This complete set with a Galaxy S7 is 31,990 pesos while the Galaxy S edge is 35,990 and you can save up to 5,700 with the Samsung Christmas Giveaways


The leading trendsetter

Remember the Galaxy J7 Prime ? In either black or gold, the Galaxy J7 Prime goes for a bold and chick look.  With an f/1.9 camera , it captures clear photos in low light conditions. It is packed with an Exynos Octa-core processor for powerful performance.  Get this Galaxy J7 Prime for PHP 13,990 and have it wrapped up with the extra gift of a pair of Level Active earphones worth PHP 3,099.


The aspiring millennial

For the young achiever, check out the Galaxy J7 (2016) with top-notch features and a price that does not hurt your budget. Some of its features include its Signal Max and ultra data saving features that makes it easy to keep up with work and with staying connected to ideas and experiences that inspire. Save up to PHP 1,000 by getting this gift now for only PHP 11,990.00



The sharp-eyed thrift seeker

High quality gifts loaded with many features can be quite expensive.  There is a choice . Having great features does not necessarily mean breaking your budget. The Galaxy On7 is the perfect present for someone who is on a budget but still has an eye for finding the best bet from quality brands. The Galaxy On7 is sold at PHP 8,990 with free Level In ANC (Active Noise Cancellation) earphones worth PHP 2,099 added in.


The quality-essentials chaser

Some just want the basic essentials with quality as the top consideration. The Galaxy J1 (2016) is the  best choice for those who seek quality-essentials.  Get this Galaxy J1 (2016) for 4,990 pesos with a free In-Ear fit Basic worth PHP 699.

The Galaxy Tab A (2016)

If you are into tablets, check out the Samsung Galaxy Tab A (2016). For only PHP 7,990, it has an expandable 200 MB expandable memory to store those photo-worthy moments spent together plus LTE-ready features.

Well, there was a treat awaiting the bloggers who attended the Media Thanksgiving Dinner. The King of Christmas carols himself….Jose Mari Chan who sang the Samasung Christmas carol, , Beautiful girl, and Christmas in our Hearts where we sang along with him.


As a added bonus,  Jose Mari Chan signed my copy of his second Christmas album “Going Home to Christmas”.  This second Christmas album is “special” as it took him several years to produce Going Home to Christmas. I like the title…Going Home To Christmas means going back home because of “Christmas,” which is “portrayed as a place, a state of mind.”


To cap the night, I get to have a selfie.


Have you decided on any of these gift ideas? Just head on to the nearest Samsung Experience store for more options. These bundles and price offers are available from November 18, 2016 up to December 31, 2016.

The Samsung Galaxy J7 Prime available for pre-order


Most of us want a smartphone with a premium design and powerful features yet still priced within easy reach. Well, good news. Samsung launches the Galaxy J7 Prime, designed with features that combine all that jazz and more.

So what does the Galaxy J7 Prime feature?

  1. a 13 MP rear camera and an 8 MP front camera both with F1.9 lenses that take clear photos even in low light
  2. Powerful Octa-core processor built in, its processing speed means faster boot-up time that allows you to go from one app to another quickly.


3. Its 3GB RAM and 32GB ROM , along with a large 256 MB expandable memory commonly found in premium smartphones. This means you can store more of your photos and videos without having to delete .

4. The Galaxy J7 prime 3300 mAh battery gives you enough battery knife.

5. The curved metal unibody feels so premium.


The Galaxy 7 is available for pre-order online starting October 10 until October 23, through Lazada, Abenson, and Memo Express. Imagine you get first dibs before the official Philippine launch on October 29.  You will also receive premium gifts–a pair of Level Active earphones and a premium back cover , worth a total of 4,099 pesos.  The SRP is at 13,990 pesos.  Smartphones with a close price range is the Oppo F1s (12,990) and the Huwaei P9 Lite (PhP 12,490) .

You can pre-order your unit at